Increased Use Of Provider Price Tool Does Not Increase Use Of Lower-Price Providers
HealthAffairs 3/24/2021
Desai and coauthors tracked the number of visits from New Hampshire users who viewed the price transparency components of the website and found the average number of visits per week to the website increased by 629 percent during the campaign. Despite this increase, the advertising campaign was not associated with greater use of lower-price services.
